The big winners of one of the year’s most unusual awards shows were revealed during an online ceremony on July 8. Founded last year to celebrate the industry’s resilience and creativity during the crisis, the PHNX Awards rose again in 2021 with a new theme – transformation.
After a debate, the jury decided to award TWO Grand Prix. Great news for Ogilvy, because the recipients were Geometry Ogilvy (Japan) with “Second Life” for IBM, and Ogilvy (UK and Toronto) for the much-admired “Courage Is Beautiful” campaign for Dove. Ogilvy had four Gold winners in a competition with only five categories.
Andy Main, Global Chief Executive Officer at Ogilvy, said: “When you harness the power of creativity, you have the ability to change everything. These campaigns are a testament to the business-changing, society-changing impact that can happen when you create and innovate at the intersection of world-class talent, capabilities and cultures. Our sincerest thanks go out to our clients who have entrusted our teams as stewards of their brands.”
Daniel Fisher, Global Executive Creative Director, Unilever, said: “We never set out to win awards with this campaign, we just asked ourselves the question of what can we do to help, so it’s a real honour to get recognised in this way. The PHNX awards have a great agenda and purpose, and we are all delighted. Thank you.“
There were eight Gold winners in total:
TRANSFORM A BRAND
Memac Ogilvy (UAE) – “Buy With Your Time” for IKEA
Wunderman Thompson (Thailand) – “#StayHome Miles Exchange” for Thai Airways
TRANSFORM AN INDUSTRY
Edelman (UK) – “#BuyBackFriday’ for IKEA
Ogilvy Mumbai (India) – “Not Just A Cadbury Ad” for Mondelez India
TRANSFORM COMMUNICATIONS
Saatchi & Saatchi (Australia) – “Donation Dollars” for the Royal Australian Mint
Lowe Mullen Lowe (Spain) – “Indoor Ads” for Lynx/Axe (Unilever)
TRANSFORM WORKING
Geometry Ogilvy (Japan) – “Second Life” for IBM
TRANSFORM LIVES
Ogilvy (UK and Toronto) – “Courage Is Beautiful” for Dove
These are the campaigns that point the way to tomorrow’s world. See all the Gold, Silver and Bronze winners here:
There’s something profoundly sickening and disturbing to witness an event that extols the virtues of mass brainwashing on such a grand scale as the 100th anniversary of the founding of the Communist Party of China (CPC).
The dereliction of humanity is all too evident as the robotic participants of the ceremony all look forward with blank stares. There is no soul in their blank stares as they do as they were trained with meticulous precision, a horrible montage of set pieces to honour a Chinese Communist Party that has been responsible for millions of deaths in its 100 years of formation.
Of course, during the tawdry vulgar ceremony, there is no mention of Chairman Mao’s Great Leap Forward which resulted in over 55 million deaths.
During a meeting in Shanghai in 1959, Mao stated calmly:
When there is not enough to eat, people starve to death. It is better to let half of the people die, so that the other half can eat their fill.
The brutalist communist regime the Chinese were brainwashed into through forced ‘Marxist education’ is now being exported across the globe. Brands like Nike, and whole nations like America as well as the EU bloc all love communist China, as do all the Bilderbergers and the Council in Foreign Relations, Club of Rome.
Beijing Biden only praises China in his every mumbling speech, and defends the brutal communist regime at every turn. Possibly because the amount of Kompromat the Chinese have on his crack smoking son, Hunter, and their alleged illegal underhand dealings with CCP controlled companies.
ANTIFA BLM Marxist Communists supported by Democrat Party march
Activists in the West all carry Chinese flags at their marches, these are the brainwashed Marxist children who are the pawns in a large long Chinese game.
In Africa multiple countries have sold their country’s resources in return for Chinese built roads and infrastructure, China has now colonised vast amounts of African land through the Belt and Road Initiative (BRI).
Economically, China is a vast treasury, utilising its economic clout to buy up businesses, property and anything they can get their hands on in the West.
Hollywood films today are mainly financed by Chinese communist money, and this influence affects what goes in films, and what does not go in — no Taiwan t-shirt in your film.
As Hong Kong is now lost, the totalitarian tip toe of the Chinese communist regime rears its ugly head everywhere in the once democratic protectorate. Civilians now disappear mysteriously in the night never to be heard of again, and brutal communist torture methods are gladly used to extract information from civilians.
Communist leaning CNN gushes over 100 year celebration
On a day of projected strength and triumph for the CCP, Xi Jinping hailed the party’s successes and the “national rejuvenation” it has been able to achieve.
He also said foreign countries that “bully” China will meet a “great wall of steel.”
Genocide is naturally a huge part of the Chinese Communist Party, and whole nations have been brutalised by the Chinese, Tibet being one of them. The Uighur people are now a mere shadow of themselves, forced into concentration camp gulags, exterminated with an efficiency that even the Nazis would admire.
May the West be warned, the augurs do not bode well. Chinese companies have already infiltrated deep into the economies of many Western nations. State, military and industrial secrets are frequently spirited away into the arms of the CCP. The universities and research facilities are full of Chinese operatives taking what they want with little or no resistance.
The Wuhan Virus, was most definitely deliberately leaked from the Wuhan Institute of Virology. Dozens of Chinese scientists have attested to the deliberate spread, as the lab was utilised for military purposes by PLA scientists. No doubt, there is huge disappointment that more carnage was not meted out onto Western nations, and the PLA are now planning a much more deadly virus that will soon be released onto the West where no dastardly vaccine will ruin their plans.
As the West’s Big Tech monopolies suck up to the Chinese Communist Party, there is an air of utter hopelessness with the entire fiasco. What hope do we all have when these untouchable internet monstrosities, who are above any law or government, are firmly in bed with communist ideology and a brutal Chinese regime of profound evil that want us all dead to take our lands without a single shot being fired?
This will be the future, and there is nothing anyone can do about it any more. It is too entrenched. China won their long game a long time ago.
Supreme excellence consists of breaking the enemy’s resistance without fighting.
― Sun Tzu, The Art of War
The Diana statue which is due to be unveiled later today has been photographed by a photographer who was accidentally in the right place at the right time.
Freelance photographer, Lee Edwins, from Essex, says this is the biggest coup he has ever received.
“I was in the fackin’ vicinity of Kensington Gardens pursuing some D-list celebrity for a few squid, when I fell into a rose bush. I noticed that my scrotum which had come out of my trousers when I fell in the bush was pierced by a rather large thorn. That’s when I looked through a clearing and saw some people working on a statue. I immediately forgot about my pierced scrotum, which was spurting blood all over the place, and proceeded like a good pap to take some good pics of the statue. Quids in mate!”
The statue will be eventually officially unveiled today at Kensington Palace, where Prince Harry and Prince William will show their new-found unity.
CNN and other ‘news’ services have been seriously triggered by President Trump supporters, who are claiming that America could be embroiled in civil war if the President of the United States is not reinstated in office after the electoral fiasco.
According to many who witnessed the election, the real President of the United States is Donald J. Trump, and Joe Biden is an imposter.
Because of the conclusive evidence of electoral corruption, millions of Trump supporters do not recognise the false results of the last U.S. election, as much evidence was proven to show that many ballots were duplicated, and millions of ballots accepted with no details of the voters. Confidence in America’s electoral system is thus at an all-time low, and many vow they will never vote again in a system that can be so easily skewed in favour of one particular candidate.
It is this very loss of confidence held by millions of Americans that baffles America’s left leaning media services, who invariably kept their reporters very quiet during the election when hugely damning evidence was presented against Joe Biden and his son Hunter. The silence was deafening, despite conclusive evidence detailing massive corruption by the Biden family being presented. The silence by America’s so-called journalists was further evidence presented to many America’s voters of huge bias, and lack of journalistic integrity within the country’s legacy media services. At one time in America, there used to be some sort of journalistic integrity despite political persuasion, but the Biden episode completely stripped any confidence in the media as a whole.
America’s media conglomerates should therefore not be surprised that there is talk of civil war amongst some of the population. It is already known that much of the U.S. military staff profoundly believe that Donald J. Trump is the correct President of the United States. Biden, for the last three terrible months has only shown weakness, and had a disastrous ramshackle whispering tenure. With America’s gas prices reaching record highs, low job growth, huge food price inflation, massive illegal immigration numbering over 500,000 in just three months, and a disaster G7 meeting where Biden bungled his way through it looking like a deranged imbecile, many Americans are starting to awaken to the lie of Joe Biden.
At every turn, Biden and those who illegally installed him are thus playing with fire, simply because every violation they commit is watched by millions of Americans who are patriots and devout practitioners of the U.S. Constitution which they see daily violated by an imposter.
How far can one pull back the rubber band before it finally snaps back into place? At some point, true Americans who truly believe the nation belongs to them will rise up and as Jefferson once said, replenish the tree of liberty with the blood of patriots and the tyrannical traitors who tried to falsely push an imposter in place of the real President of the United States, Donald J. Trump.
These people will never forget what they witnessed during the election, and those who know the difference between right and wrong will never forget either. On election night, huge election fraud was committed not only by those ‘counting’ the election but by those who ‘ghosted’ the fraud afterwards. Never forget what you saw with your own eyes, irrespective of your political leaning, fraud is fraud whether you are a Democrat or a Republican.
One day, may the wrong be corrected, as justice and truth always eventually win over trickery and lies.
The people never forget. If blood has to be eventually spilled in a civil war to right a wrong of such magnitude, let it be so.
As Thomas Jefferson said:
What country before ever existed a century and half without a rebellion? And what country can preserve it’s liberties if their rulers are not warned from time to time that their people preserve the spirit of resistance? Let them take arms. The remedy is to set them right as to facts, pardon and pacify them. What signify a few lives lost in a century or two? The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. It is it’s natural manure.
Renault has a status in France that’s close to iconic. Even Brits like myself have a certain affection for the brand, mostly due to the Renault Clio and a 1990s ad campaign featuring “Nicole” and her “Papa” – one of the most popular ever aired.
That campaign was created by Publicis, which is still in the driving seat via Publicis Conseil here in Paris. Elsewhere, though, it’s all change. Auto marketing specialist and self-confessed “car guy” Arnaud Belloni joined Renault as global chief marketing officer nine months ago.
Or perhaps we should say “re-joined”, as Belloni worked at Renault in France at around the same time that Nicole was charming les anglais. Since then he’s worked with a veritable garage-full of auto brands, including Fiat and Citroën.
Everyone knows Renault has navigated some rough roads of late, but new CEO Luca de Meo (another veteran “car guy”, who arrived in July last year) is determined to change direction. The strategy is called “Renaulution” – and Arnaud Belloni and Publicis are playing key roles.
“The previous strategy was focused on volume,” explains Arnaud Belloni. “The issue is that the achieved volume didn’t bring the expected margins. Therefore, it was necessary to shift from volume to value.”
So now the priority is to reinvigorate the Renault brand – to return to a value proposition and reclaim Renault’s rightful place in the hearts of the French. Says Belloni: “My job is to do everything to make the brand stronger, because people buy only strong brands at price. It’s all about respect. If you respect the brand, you’ll pay the full price. If not, you’ll ask for a discount. And discounting is where value is destroyed.”
Part of creating respect is about respecting the customer, he emphasizes. “That means making awesome products, receiving our customers in a fantastic environment, creating a superb digital experience, and ensuring that the service is at the highest level.”
It’s also about ditching promotional marketing in favour of storytelling and brand building. “Storytelling is important today because we no longer really create advertising – we create content that also has a life on social networks. And let’s face it, if you take the time to tell someone a story, you’re showing them respect.”
All this, of course, is taking place amidst an avalanche of change: electric, hydrogen, connectivity, sustainability, autonomy, sharing versus ownership – the list goes on. “That’s why it’s primordial for us to create value and sell our cars at price. Because we need to fund enormous investment in research and development.”
(Renault already has something of a head start in the electric segment, as demonstrated by the “Electric Village” campaign that recently won a Grand Prix at Cannes Lions in the Outdoor category.)
The brand’s values are clear. It’s Latin in spirit, it’s warm and approachable – and it’s unafraid to be quintessentially French. All these qualities can now be seen on screen. Over the past nine months Publicis has created no less than 16 films capturing the essence of the brand and its role in French culture.
Renaulutionaries: Arnaud Belloni (left) and Marco Venturelli
Renault’s rival Peugeot recently shifted its account from Paris-based BETC to a global bespoke agency created for it by Omnicom. But Arnaud Belloni says he never considered a similar move. “Publicis is in the top six worldwide. Marco Venturelli is one of the top three creative directors worldwide. The Publicis network is one of the very best. And Razorfish [the Publicis-owned digital agency] is frankly great too. I would have been foolish to deprive myself of all that talent.”
Marco Venturelli, President overseeing creativity at Publicis, says he is relishing the opportunity – particularly because the rapid evolution of the automobile industry has made it, after a relatively lackluster period, one of the most exciting sectors to work on from a creative point of view.
He says: “Our job has been to go almost back to the start and reconstruct the Renault brand while focusing on the fundamentals. Especially in France, Renault has an enormous emotional capital and a history that resonates with people, so it made sense for us to start from there when building the ‘new’ Renault. We wanted to restore that love affair between Renault and the French.”
While the 16 films address different subjects, they have a shared “soul”. An affection and even nostalgia for the brand shines through: whether we see a 1950s couple buying a present day reconditioned vehicle, or a veteran cyclist recreating his Tour de France glory while egged on by family in a Renault Captur. A familiar slogan, “voitures à vivre”, or “cars for life”, has also returned.
Arnaud Belloni says: “Renault was probably the first brand, back in the 1980s, to stop thinking that it’s all about the car and to start thinking that it’s all about the life that goes with the car. We will continue to do that, but in a more contemporary way.”
“In the past,” continues Marco Venturelli, “buying a car was an important moment – not only was it an expensive purchase, but the car itself was charged with emotion. Recently for various reasons cars have become commoditized. We wanted to show people that the emotional connection still exists, especially with Renault, as it’s always been a brand that’s close to people’s lives. Today cars are not a source of prestige, but a solution to some of life’s problems. And that has been Renault’s positioning for a very long time, so we wanted to remind people of that by telling very human stories.”
We wanted to show people that the emotional connection still exists, especially with Renault
Arnaud Belloni observes that for French people, the name Renault evokes certain Proustian triggers – emotional shortcuts – that are indelibly linked to the brand: from its involvement in Formula One to the French cycling team’s kit (’78 to ’85); not to mention classic vehicles like the Renault 4L and R5.
“While sticking to the three pillars of the strategy – to tell stories, to create impact and to enhance the brand – we can also add these references, these madeleines de Proust, which enable us to achieve far more quickly the empathy we’re seeking,” he says.
The films certainly have a consistent tone. Marco Venturelli says: “It would have been technically very difficult to use the same director for each spot – but we were definitely looking for an overall sense of warmth and humanity. Every element counts when you’re building a brand, whether it’s a poster ad, a radio spot or a point of sale. So it was important for us to maintain a clear and proprietary tone of voice.”
Even the films that depict the more innovative aspects of Renault, with new models and advanced technology, maintain a soft touch and the sense of proximity with the customer. However, one of the most striking spots focuses on second-hand vehicles, a market most high-end brands prefer not to highlight.
“Firstly, it’s because Renault wants to give equal emphasis to every aspect of the brand, including after sales and reconditioned vehicles. But it’s also because Luca de Meo is very concerned with the circular economy and sustainable solutions, which have made these subjects even more important.”
A related and significant part of Renault’s new strategy has been to evolve its diamond-shaped logo (via its in-house design team). The new version recalls the classic logo designed by Victor Vasarely in the 1970s. It’s powerful, it tells a story, and it works just as well on social media as it does on a film.
Amongst the chaos of beer cans and crumpled takeaway wrappers we’re wondering if we just saw what we saw at the Squib HQ? England just whacked Germany 2 fucking nil! Is this some kind of peyote mescaline dream laced with LSD in a supernova multicoloured desert with Panzerschrecks going off in unison to the tune of Three Blind Mice?
In what has been an insipid and totally boring Euro tournament, England finally pulled off a total stonker, first with the amazing run and finish of Raheem Sterling, then adding a cherry on top of the cake with an astonishing pass by Grealish onto Kane slamming it into goal with his forehead past Neuer’s outstretched arms.
The look of absolute disbelief on the faces of the German players told a story and a half.
Naturally the Wembley crowd of 45,000 non-social distanced crowd went berzerk as the final whistle blew after 4 minutes of extra time volleying.
There is no doubt that Brexit has been good for the country, as England is now flourishing with a new found confidence never seen whilst under EU rule.
What will Saturday’s match against Ukraine bring for England?
As population control goes, this is great news for those who think the UK is way too overcrowded. The news from the Health Ministry under shoe-in Sajid Javid, obviously came straight from the top, from Boris Johnson himself.
As if it wasn’t hard enough living in a city like London under the deathly auspices of Sadiq Khan, where going to your local corner shop can mean the difference between being stabbed in the liver, or barely getting away with buying a bottle of emergency milk, we now have to contend with daily coronavirus deaths being firmly swept under the carpet.
There is no doubt that the British Isles are grossly overpopulated, so the deaths from Covid will be welcome to those who think we are currently in the midst of a Malthusian nightmare.
“This is great, because it means I will be safe at home with my stockpiles while the rest of the population will be forced to mingle, or if you are one of those freedom protesters you will cheer the freedom you have once again — freedom to die?” one home body revealed before continuing to cower under their blanket.
You see ‘lockdown’ was good for the planet, but not good for humans. Furthermore, lockdown halted the spread of the virus, and was not good for whittling down those pesky humans hiding in their homes. Now that people are actively being forced out to spread the virus (the virus is spread even if people are vaccinated) then it is hopeful hundreds of thousands more will succumb to the multiple variants spreading around.
How many deaths will occur before someone in the government says anything? If we have 50,000 deaths per week, will there be anyone saying anything?
“Just get back to work. Mingle! If you die, don’t worry, someone else will take your place. You are just a mere statistic, we do not even view you as a human,” some faceless bureaucrat in Whitehall blurts.
The new health minister, Sajid Javid, is a pen pusher, an accountant who will simply look at the daily death figures and grin like a Cheshire cat, because to him they are large numbers, and he loves big numbers to play with in his little accountants book. Forget about things like some scientific or medical knowledge, we now have a fucking accountant as a health minister to oversee the daily death records from the virus.
When the deaths get to 10,000 per day, there may still be not a single utterance.
Look on the positive side though, to meet the carbon emission targets set, it will require a reduction of the UK’s population by at least 70% so enjoy the ride folks.
French police are hunting a female spectator who is on the run and faces up to a year in prison after causing the injuries of 21 riders in one of the worst-ever crashes in the history of the Tour de France, as British cyclist Chris Froome was involved himself in the crash.
The Daily Squib however has conducted extensive research and detective work into the identity of the ‘female’ spectator who caused such a Tour de France cycle fracas.
The spectator was not in fact a woman, but a man cunningly disguised as a woman. We tracked the master of disguise to a farm in Chipping Norton, Oxfordshire, England. The farm this person fled to after sneaking away from France is situated in the Cotswolds, and has a rather silly name — Diddly Squat Farm.
When we confronted the farmer at first he denied everything, but was hiding something behind his back. Our investigative reporter quickly deduced the farmer was hiding a silly wig, some fake tits, a bright yellow jacket and cardboard sign.
“Mr. Clarkson! We know how much you detest bicycles and cyclists, as well as the frogs in general. We put it to you in no uncertain terms! It was you, sir, cunningly disguised as a woman who downed those Tour de France cyclists. The evidence is too overwhelming for you to deny the facts we have recovered.”
At that moment, Jeremy Clarkson bolted for his tractor and sped down the muddy farm road at 12 MPH.
If anyone has any more information to the whereabouts of the main suspect in this cycling crime, please report your findings to the Gendarmerie in France.
Hostile state, China, is most certainly responsible for the spy camera installed in a smoke detector in the ministerial office of former MP Matt Hancock.
The Department of Health and Social Care (DHSC) CCTV cameras are produced by Chinese company Hikvision.
Placing spy cameras in private areas like a ministerial office is a serious breach of national security, and it is guaranteed that listening devices were also placed in the office of Hancock.
The agenda for the PLA and Chinese intelligence service, MSS, Ministry of State Security is essentially one of the ‘long game’ to cause chaos, demoralisation and garner as much information as possible to subvert the enemy (Britain/USA/Australia).
If one minister’s office, like that of Matt Hancock has been found to be bugged, it can be assumed that all other departments and ministerial areas are also compromised. Whether MI5/MI6 will do anything about this breach is not known.
The CCP’s 3F plan, which aims to “fall, fail, and fell,” to weaken, destroy and kill Western nations is part of the CCP’s BGY Program (B-Hacking, G-Money, Y-Sex).
China’s Ministry of State Security – Divisions
Confidential Communication Division Responsible for the management and administration of confidential communications
International Intelligence Division Responsible for strategic international intelligence collection
Political and Economic Intelligence Division Responsible for gathering political, economic, and scientific intelligence from various countries
Taiwan, Hong Kong, and Macau Division Responsible for intelligence work in Taiwan, Hong Kong, and Macau
Intelligence Analysis Division Responsible for analysing and reporting on intelligence and collecting guidance on how to handle intelligence matters
Operational Guidance Division Responsible for directing and supervising the activities of provincial level MSS offices
Counterintelligence Division Responsible for gathering counterintelligence information
Counterintelligence Division Responsible for monitoring, investigating, and potentially detaining foreigners suspected of counterintelligence activities. This Bureau is reported to primarily cover and investigate diplomats, businessmen, and reporters.[58]
Internal Security and Anti-Reconnaissance Division Responsible for protecting the MSS from infiltration by foreign entities by monitoring domestic reactionary organizations and foreign institutions
External Security and Anti-Reconnaissance Division Responsible for monitoring students and institutions abroad in order to investigate international anti-communist activities
Information and Auditing Division Responsible for the collection and management of intelligence materials
Social Research Division Responsible for conducting public opinion polling and surveying the population
Science and Technology Investigative Division Responsible for managing science and technology projects and conducting research and development
Science and Technology Investigative Division Responsible for inspecting mail and telecommunications
Comprehensive Intelligence Analysis Division Responsible for the analysis and interpretation of intelligence materials
Imaging Intelligence Division Responsible for collecting and interpreting images of political, economic, and military targets in various countries through both traditional practices and through incorporation of satellite imagery technologies
Enterprises Division Responsible for the operation and management of MSS owned front companies, enterprises, and other institutions
Buying a home is perhaps the biggest decision someone can make in their life. It’s worth it to put all your efforts to ensure that your home purchase plan is in place. There are too many people who buy homes, but they don’t consider the fact that they can be very expensive and end up buying homes that they’re not thrilled by eventually.
First, you should consider choosing a property in an area you want to live in. So, how do choose a new property in a new area to live in? Literally, there’s no point in buying a property in the wrong area.
Plan your home-buying process
First things first, plan for the long term – you’re not buying the house and change your mind after 5 months. You want to live there for years, maybe a lifetime. Also, consider if you’re planning on having kids, or if you already have a big family. You’ll need extra space for the kids – including the pets, too. Owning a pet really does require time, affection, money, and space. Yes, you don’t want to live with your dog, baby, and husband in a studio flat. Most people end up living in their houses for years, so this is a vital factor to consider. If you don’t buy a home that is future-proofed you’re going to end up moving, which can be more costly. So, consider the following:
Buy a home that is future-proofed.
If you want to have kids, or already have, but plan on having more, buy an open-space home where you can grow together.
Think about the changes you want to do to the new home: but be relaxed, you don’t have to do them all at once.
Focus on the fundamentals
Be sure to focus on the important things. For example, changing the colour scheme in a home is easy, but you can’t change the total floor area. Learn everything you can about the property, before you buy it. Ask clever questions to the estate agent about the property or about different locations around Newcastle. The area you choose to live in matters most: when you go check the property, make sure you check the surroundings as well. The real estate agents will often do whatever it takes to sell a property they’ve had on their list and failed to sell it.
So, don’t be afraid to ask the neighbours about the idea of buying a property there. Most of them will be delighted to speak to potential new neighbours in the area. If they tend to avoid speaking about it, then that might tell you something.
Estate agents can look out for you, but some of them want you to pay as much as possible on a property. They even test the market and put an overinflated price and wait to see if anyone goes for it. But you are the only one that really looks out for your interests. So, the only way to be confident that you don’t pay too much for a property is to research and become your own real estate agent. Check for the properties as often as possible – you will be better informed about how to find the ideal home in a perfect area.
Do your homework and research
If you are searching for the ideal property for you and your family, but it’s your first time, it can be stressful. Or, it could be an adventurous process, if you do it correctly. Doing research can help you find the ideal property, and maybe sooner than you would think. But before you get started, define how the ideal property looks like for you. It is possible to find a home that fits your requirements, but this requires a lot of research. Don’t put your expectations too high if you are the kind of person that doesn’t like to spend time searching for stuff.
But even if you don’t find the perfect home, you could build it, or remodel it to meet your desires. While looking for a home to buy, make sure you consider the location. Do you want to live within your neighbours? Do you want to move to a more private space? Or maybe you want to live closer to work. Other amenities you should consider include banks, hospitals, malls, and schools. Don’t forget to research the neighbourhood and see if it’s safe enough for you and your family.
Consider the bigger picture
Be sure to consider the bigger picture – it’s best to think long-term when buying a home. There is a need to buy a house with many bedrooms if you have, or planning on having kids. By the time they will reach the moving-out age, it will be necessary to have enough space for you and your family. Make sure you keep in mind these facts before choosing a home to purchase. In case you aren’t sure about your budget, speak to a real estate agent before starting to do your research.
Remember, you are the only one who can decide what’s best for you. Also, there is a difference between wants and needs. It’s nice to have what you want, but is it really essential? As a buyer, you really need to determine whether or not you need that swimming pool in the yard. You might buy a smaller house with communal facilities and live perfectly. It’s important to buy the house of your dreams, but it’s also important to remain realistic. Can you really afford it? Consider the expenses you’re going to face for such a big house with so many amenities.
You may take a look at many houses you love, but also remember that you can do a lot of changes and updates to your new home and transform it into your ideal dream home.
