Small to medium-sized businesses have one thing in common, they all want to increase revenue and grow their enterprise. Although outsourcing services might seem viable for large organisations only, SMBs can benefit vastly from outsourcing certain business functions too. By passing the torch over to a specialist company, you can focus your attention on your areas of expertise. You can also rest assured that an experienced, expert third party completes the outsourced functions to a high standard. Here are four functions growing SMBs should consider outsourcing.
1. Web Design
No matter what industry your business is in or what service or product you sell, every business needs a professional business website. A website can be used as a point of reference for your products or services. It is a great place to access business details and can be used as an e-shop. Small to medium-sized enterprises who have no clue about web design can benefit from the services of an experienced web design team. Creating your own website might seem easy, but building a fully functional business site that is finished, tested, and scalable is not easy. Employing a third-party vendor to help you with this aspect of your business can get your brand out to more people and boost your sales.
2. Digital Marketing
Digital marketing can transform SMBs by building brand awareness and strengthening their online presence. You can increase profitability and revenue by exposing your brand to your target audience online. As with website creation and design, digital marketing functions might seem like a cinch. However, taking the DIY approach can be both timely and costly. Not to mention, there may be some trial and error without any expertise in this field. A digital marketing company can help you create a strong strategy and execute campaigns without wasting any time.
3. Human Resources
Human resources revolve around the employees of a company, and functions include payroll, training, recruitment, onboarding, and employee relations. As an SMB owner, you might not think you need extra help for these services. However, HR services can take a long time to complete, and it would be a complete waste of resources if you, or a member of your existing team, attempted to take them on. An external HR consultant can help your business processes run smoothly and can help keep your employees happy in the workplace.
4. IT
Statistics show that 7 in 10 businesses within the UK outsource to third-party companies, and 34 percent of these businesses outsource IT support. Nowadays, most companies are connected in some way, no matter what they specialise in. In turn, these companies require IT support. As the owner of a small to medium-sized business, you probably won’t have an IT technician on the payroll. Rather than investing in a permanent IT department, employing a managed services provider is much more budget-friendly. A third-party vendor can help you with your specific IT needs as and when you need them.
