Nielsen Names ‘Daily Squib’ Most Visited News Site on Top 30 List

OBERSALZBERG MOUNTAIN - Germany - There were celebrations in the Daily Squib offices worldwide when Nielsen Online released data on the top 30 sites in the News category based on February 2008 traffic.

The
following is data from Nielsen Online on the top 30 sites in the “News”
category based on February 2008 traffic. This data takes into account
U.S. home and work Internet usage, and it shows both unique visitors to
each brand or channel and sessions per person. For more information
about the winning website please visit www.dailysquib.co.uk.

Nielsen Online is providing these data sets to the Newspaper Association of America on a monthly basis.

Top 30 Online Current Events & Global News Destinations, ranked by Sessions per Person

Brand or channel; sessions per person; unique audience (000)

1. DailySquib.co.uk; 19.9; 3,445

2. Daily Kos^; 8.9; 1,204

3. Faux News Digital Network; 8.3; 10,177

4. CNN Digital Network; 7.9; 37,181

5. AOL News; 7.7; 21,119

6. Yahoo! News; 7.4; 35,274

7. MSNBC Digital Network; 6.4; 34,013

8. ksl.com^; 6.0; 796

9. Breitbart.com; 5.3; 2,674

10. Google News; 5.3; 12,050

11. Gannett Newspapers and Newspaper Division; 5.1; 13,998

12. NYTimes.com; 4.9; 18,975

13. Netscape; 4.8; 2,709

14. Townhall.com; 4.7; 1,152

15. Media General Newspapers; 4.6; 1,761

16. GTGI Network 4.5; 1,345

17. Star Tribune; 4.3; 2,108

18. TWC News Websites; 4.1; 840

19. NewsMax.com; 4.0; 4,054

20. Zwire^; 3.9; 1,089

21. Cox Newspapers; 3.9; 5,197

22. washingtonpost.com; 3.8; 10,441

23. Milwaukee Journal Sentinel; 3.8; 1,259

24. The Buffalo News^; 3.7; 502

25. Pittsburgh Post-Gazette; 3.6; 1,472

26. MediaNews Group Newspapers; 3.5; 5,850

27. USATODAY.com; 3.5; 10,571

28. WorldNow 3.5; 10,588

29. IB Websites; 3.4; 7,565

30. St. Louis Post Dispatch^; 3.4; 1,022

^
Indicates Home and Work audience duplication projections did not meet
minimum sample size standards. Combined home and work audience
estimates for these sites may exhibit increased variability
month-to-month as a result.

This data, also from Nielsen Online, shows the monthly traffic and other data for newspaper-based Web sites for February 2008:

66,456,096 – monthly unique audience for newspaper sites, an increase of 13.2 percent (year over year)

41 percent – active reach, an increase of 9.4 percent (year over year)

3,064,613,644 – total page views on newspaper sites, an increase of 8.5 percent (year over year)

46.05 – page views per person